Marico Limited's health care brand, Saffola Oils, has launched its new campaign, which challenges the popular perception that ' Healthy is a daunting and difficult pursuit', encouraging people to find their own individual ways of being fit and heart.
quot;We are beginning to see a trend where consumers are having oats in unique and different ways. Across the country, oats are primarily consumed at breakfast and more and more consumers are realizing its benefits of both nutrition and convenience.
This time around, it is the battle of the oats ... In 2010, Saffola, India's leading brand of healthy cooking oil from Marico, launched its range of oats. The clear objective was to leverage the strong “health” equity of the Saffola brand.
In early 2012, the ubiquitous Quaker Oats man on the pack underwent a makeover — shedding a few pounds and donning a fitter looking avatar in the brand's logo. The underlying premise — to highlight PepsiCo's healthy product portfolio offering to a.
Overall, the players in the category have been putting marketing and ad muscle behind changing the image of the product from a health must-have to now, a still healthy product but without a compromise on taste. Saffola's Fit Foodie initiative is one.
Whether it is in the hair oil category or the edible oil category, Marico has managed to make Parachute and Saffola as really the key market leader brands in this category. .... look at our new portfolio and where we had a significant gap in.
“The broad spectrum of where we are is tailwind—people want to look good , stay young and be healthy ,” explained Saugata Gupta, managing director and chief executive officer at Marico. The focus is now on hair nourishment, skin and healthy foods.
Based on this new research, a growing number of health professionals and celiac organizations around the world now allow consumption of moderate amounts of pure, uncontaminated oat products in a GF diet. In Canada, Health Canada has issued a ... The.
Enjoy fiber-rich foods Foods like whole-grain bread, steel-cut oats, beans ... and they both offer big benefits.” Fiber is also found in foods like peas, broccoli, berries, and pears. Who knew good health could be so delicious? By enjoying a plant.
Popular with kids, this recipe is a healthy snack for special occasions. Ingredients: 1 cup whole wheat flour 1/2 teaspoon salt 1/2 teaspoon oil per paratha. For Filling 1/2 teaspoon oil 2 eggs 2 green chilies 2 packets Saffola Chinese Oats 10 stalks.
Recipe: Chicken Keema Palak Times of India.
The company has been at the forefront of launching innovative products and services such as Saffola Savoury and Sweet Oats to provide Indian consumers with premium personal care products. Marico acquired Paras Personal Care Business getting access .
Whether you’re a dedicated vegan or simply trying to eat less meat, you probably know that plant-based foods are full of health benefits. But how exactly ... sweet potatoes (skin included), and oatmeal. A common misconception of plant-based foods is.
With all the misunderstanding and exaggerated health claims, you could be easily fooled. When I met celebrity food guru Pooja Makhija, at the launch of Saffola Multigrain Flakes, it seemed like a good opportunity to separate fact from fiction. These.